How to Add Meta Tags In Shopify Theme Site?

10 minutes read

To add meta tags in a Shopify theme site, you need to access the theme code and make changes in the appropriate files. Here is a step-by-step guide on how to do it:

  1. Log in to your Shopify admin panel.
  2. Click on "Online Store" in the left-hand side menu.
  3. From the Online Store menu, select "Themes."
  4. In the "Themes" section, click on the "Actions" dropdown menu and select "Edit code."
  5. In the theme editor, navigate to the "Sections" or "Templates" folder.
  6. Open the appropriate file where you want to add the meta tags. Common files include "theme.liquid", "product.liquid", or "collection.liquid".
  7. Look for the tag within the selected file. This is where you should place your meta tags.
  8. You can add meta tags by using the HTML tag. For example:
  9. Customize the content attribute of each meta tag according to your requirements.
  10. Save the changes by clicking the "Save" button.
  11. It's recommended to preview your changes by clicking on the "Preview" button before publishing the theme.


Remember, having proper meta tags, such as meta description and keywords, can help improve your site's search engine optimization (SEO) and enhance the way your site appears in search engine results.

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What are the essential meta tags for e-commerce product pages?

There are several essential meta tags that should be included on e-commerce product pages to enhance search engine optimization (SEO), improve visibility, and attract potential customers. These meta tags include:

  1. Title Tag: This is the most important meta tag that describes the title of the page. It should be concise, relevant, and appealing to users while incorporating important keywords.
  2. Meta Description: This tag provides a brief summary of the page content. It should be engaging and enticing to encourage users to click on the page in the search results.
  3. Keyword Tags: While not as crucial as they used to be, adding relevant keyword tags can still be beneficial in some cases. They help search engines understand the page's content and improve the potential for ranking.
  4. Open Graph Tags: These tags allow for proper social media sharing and display of product information when a page is linked or shared on social platforms. It includes tags like og:title, og:description, og:image, etc.
  5. Canonical Tag: This tag helps prevent duplicate content issues by specifying the preferred version of a page when there are multiple identical or similar versions.
  6. Schema Markup: While not a traditional meta tag, including schema markup on product pages can enhance rich snippets in search results. It provides structured data to search engines, providing more context about the product, such as price, availability, rating, and more.
  7. Robots Tag: This tag instructs search engine crawlers on how to index and crawl the page. For e-commerce product pages, it is essential to ensure they are not blocked from indexing.


Including these meta tags on e-commerce product pages can contribute to better search engine visibility and attract more potential customers to a website.


What are some important meta robots tag directives?

The robots meta tag allows website owners to control how search engines crawl and index their web pages. Some important meta robots tag directives include:

  1. "index": This directive allows search engines to index the page. It is the default value if not specified.
  2. "noindex": This directive tells search engines not to index the page. It is useful for non-essential pages like privacy policies, terms of service, or duplicate content.
  3. "follow": This directive allows search engines to follow any links on the page. It is the default value if not specified and is useful for ensuring that search engines can crawl through the entire website.
  4. "nofollow": This directive tells search engines not to follow any links on the page. It is commonly used for affiliate links, paid advertisements, or untrusted user-generated content.
  5. "noarchive": This directive prevents search engines from storing cached copies of the page. It is useful for pages with sensitive or temporary information.
  6. "nosnippet": This directive prevents search engines from displaying a snippet or excerpt from the page in the search results. It is useful when the page contains sensitive or confidential information.
  7. "noimageindex": This directive tells search engines not to index the images on the page. It can be used for pages with a lot of images that are not critical for search engine visibility.


It's important to note that the meta robots tag directives need to be placed within the HTML head section of a web page for search engines to recognize and follow them.


What is the significance of Open Graph meta tags?

Open Graph meta tags are HTML meta tags that provide metadata information about a webpage's content when shared on social media platforms, such as Facebook, LinkedIn, Twitter, etc. These tags enable web developers to control how their webpages appear when shared, ensuring accurate and compelling presentation of the page's content.


The significance of Open Graph meta tags lies in their ability to enhance the social sharing experience by:

  1. Ensuring accurate and desired content previews: Open Graph meta tags allow developers to specify the title, description, and image that will be displayed when the webpage is shared on social media. This enables them to optimize the content preview and provide a compelling visual representation that encourages users to click and engage with the shared link.
  2. Increasing visibility and click-through rates: Properly optimized Open Graph meta tags can make shared links more visually appealing in social media feeds. This can capture the attention of users and increase the likelihood of their clicking through to the webpage, thereby increasing traffic and potential engagement.
  3. Enabling structured metadata: Open Graph meta tags provide a structured way of embedding metadata related to the content being shared. This allows social media platforms to understand and interpret the information accurately, optimizing the display of the shared content.
  4. Facilitating sharing analytics: Open Graph meta tags can provide additional analytics and tracking capabilities. By including specific tags like 'og:site_name' or 'og:type,' developers can capture data about the content being shared, helping them understand how it is being consumed and enabling them to further optimize their sharing strategies.


Overall, Open Graph meta tags play a vital role in controlling how webpages are represented and perceived when shared on social media platforms. By optimizing these tags, developers can enhance the visibility, click-through rates, and engagement of their shared content, ultimately driving more traffic to their website.

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