How to Add A Video to A Product Page In Shopify?

10 minutes read

To add a video to a product page in Shopify, you can follow these steps:

  1. Login to your Shopify admin panel.
  2. Go to the "Products" section and select the specific product you want to add the video to.
  3. Scroll down to the "Media" section and click on the "Add video" button.
  4. Choose the video file from your computer or provide a URL to the video hosted online.
  5. Once the video is uploaded, you can adjust the thumbnail image by clicking on the "Edit thumbnail" button.
  6. Shopify will automatically generate a preview of the video. You can customize the video title and description if desired.
  7. Save changes, and the video will be added to your product page.


It's important to note that Shopify only supports videos in formats such as .MP4 or .MOV, and there is a file size limit of 2GB. Additionally, if you prefer to host your video externally (e.g. YouTube or Vimeo), you can simply provide the URL in step 4.

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How to optimize product page videos in Shopify?

Optimizing product page videos in Shopify can help enhance your website's user experience and drive more sales. Here are some tips to optimize your product page videos:

  1. Choose high-quality videos: Use videos that are clear, well-lit, and showcase your products from different angles. Avoid low-resolution or blurry videos as they can negatively impact the user experience.
  2. Keep the video short and concise: Keep the video length between 30 seconds to 1 minute to maintain user engagement. Highlight the key features, benefits, and unique selling points of your product within this timeframe.
  3. Add video thumbnails: Use visually appealing video thumbnails to entice users to click and watch the video. Thumbnails should accurately represent what the video contains and create a sense of curiosity.
  4. Optimize video titles and descriptions: Utilize relevant keywords in the video title and description to improve searchability. This can help your product videos rank higher in search engine results and attract more organic traffic.
  5. Add video transcripts or captions: Include accurate transcripts or captions for your videos. This helps improve accessibility for viewers who may have hearing impairments or prefer to watch videos in a noise-sensitive environment.
  6. Enable autoplay or hover-to-play feature: Consider enabling autoplay or hover-to-play functionality for your videos. This provides a seamless user experience by automatically playing the video when it comes into view or when the user hovers over it.
  7. Optimize page loading speed: Compress your video files to reduce their size and improve page loading speed. Slow-loading pages can lead to higher bounce rates and lower conversion rates.
  8. Test video placement: Experiment with different placements to determine the most effective location for your product videos on the product page. Options may include above the fold, alongside product descriptions, or as part of a product gallery.
  9. Monitor video analytics: Utilize video analytics to track how your product videos are performing. Pay attention to metrics such as view duration, conversion rates, and click-through rates. Use this data to make informed decisions on video optimization and content improvements.


By following these optimization techniques, you can maximize the impact of your product videos and increase customer engagement on your Shopify store.


How to track video engagement metrics on Shopify product pages?

To track video engagement metrics on Shopify product pages, you can follow these steps:

  1. Install a video tracking app: Shopify has various apps available that allow you to embed videos on product pages and track their metrics. Some popular options include Vidalytics, Looker, and Wistia.
  2. Choose a video hosting platform: If you don't already have one, consider using a video hosting platform that provides tracking capabilities. Platforms like YouTube, Vimeo, and Wistia offer analytics tools that allow you to monitor video engagement.
  3. Insert the video on your product page: Once you've selected a hosting platform and have a video ready, you need to embed it on your Shopify product page. Most video tracking apps will provide simple codes or integrations that you can use to embed videos easily.
  4. Configure tracking settings: Depending on the app or hosting platform you're using, you should configure the tracking settings to capture relevant metrics. This may include viewer count, playthrough rate, drop-off points, and other engagement indicators.
  5. Monitor video engagement analytics: After you've embedded the video and configured tracking settings, you can start monitoring video engagement metrics. Visit your video tracking app's dashboard or login to your video hosting platform to access the analytics data. Common video engagement metrics to monitor may include views, playtime, play rate, conversions, and more.
  6. Analyze and optimize: Use the collected metrics to analyze the performance of your videos on product pages. Identify trends, insights, and areas that need improvement. Based on this analysis, you can make necessary optimizations like adjusting video length, changing video placements, or experimenting with different videos to enhance engagement.


By following these steps, you can effectively track video engagement metrics on your Shopify product pages and make data-driven decisions to improve the performance of your videos.


How to add captions or subtitles to videos on Shopify product pages?

To add captions or subtitles to videos on Shopify product pages, you can follow these steps:

  1. Start by accessing your Shopify Admin dashboard.
  2. Go to the "Products" section and click on the specific product page where you want to add captions.
  3. Locate the video section within the product page editor.
  4. Upload your video or select an existing video from your media library.
  5. Once the video is added, click on the video to select it.
  6. Look for the "Captions" or "Subtitles" option in the video settings (sometimes located in the toolbar or under an "Advanced Options" category).
  7. Enable the captions/subtitles feature if it's not already turned on.
  8. Depending on your preference, you can either: Upload a caption file: Prepare a caption file in the appropriate format (such as .srt, .vtt, or .sbv) and upload it. The caption file should contain the text and timecodes for the captions/subtitles. OR Manually enter the captions: If your video doesn't already have a caption file or you prefer to enter the captions manually, use the provided text box or editor to type the captions/subtitles for each moment of the video.
  9. Save your changes to apply the captions/subtitles to the video.
  10. Preview the product page or publish it to see the captions/subtitles in action.


Please note that the availability and specific location of the caption/subtitle features may vary depending on the Shopify theme or any installed apps that extend the functionality of your Shopify store.


What is the recommended video format for Shopify product pages?

The recommended video format for Shopify product pages is MP4.

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