How to Create Custom Link In Shopify?

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To create a custom link in Shopify, you need to follow these steps:

  1. Log in to your Shopify admin panel.
  2. From your Shopify dashboard, go to the "Online Store" section.
  3. From the Online Store menu, select "Navigation" or "Menus" depending on your Shopify theme version.
  4. You will see a list of your navigation menus. Choose the menu where you want to add a custom link or create a new menu.
  5. In the selected menu, click on the "Add menu item" button.
  6. A dialog box will appear prompting you to add a title and URL for your custom link.
  7. Enter the title for your custom link in the provided field. This will be the text that appears as the link on your website.
  8. In the URL field, enter the destination URL where you want the link to direct to. Make sure to include the full URL, including http:// or https://.
  9. Optionally, you can choose to open the link in a new tab by checking the box provided.
  10. Save your changes by clicking on the "Add" or "Save menu" button, depending on your Shopify theme version.


Once you have completed these steps, your custom link will be added to the selected navigation menu in your Shopify store. You can repeat these steps to create additional custom links or edit existing ones.

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What is the best way to track the performance of a custom link in Shopify?

One of the best ways to track the performance of a custom link in Shopify is by using UTMs (Urchin Tracking Modules). UTMs are tags that you can add to the end of your URL to provide specific information about the source, medium, and campaign of the link.


Here are the steps to track the performance of a custom link in Shopify using UTMs:

  1. Create a UTM link: Use an online UTM builder or manually add UTM parameters to your custom link. The parameters include:
  • Source (utm_source): The platform or website where you'll be using the link.
  • Medium (utm_medium): The type of traffic or marketing medium, such as email, social media, or banner ads.
  • Campaign (utm_campaign): The specific campaign or promotion you're running.
  • Content (utm_content): Additional information about the link, such as the location on the page or the specific ad variant.


For example, if you're promoting a sale on Facebook, your UTM link could look like this: "https://www.example.com/sale/?utm_source=facebook&utm_medium=social&utm_campaign=summer_sale&utm_content=banner_ad".

  1. Use the UTM link in your Shopify store: Replace the original link with the UTM link wherever you want to track its performance, such as in email campaigns, social media posts, or banner ads.
  2. Track the performance in Google Analytics: If you have Google Analytics connected to your Shopify store, you can monitor the performance of the UTM link. Go to the "Acquisition" section in Google Analytics, then click on "Campaigns" under "All Traffic". Here, you can see the performance metrics, including visits, conversions, revenue, and more, specific to the UTM link you used.


By consistently using UTMs for your custom links, you can gain insights into which sources, mediums, and campaigns are driving the most traffic and conversions to your Shopify store, allowing you to make data-driven decisions to optimize your marketing efforts.


How to create a custom link in Shopify?

To create a custom link in Shopify, follow these steps:

  1. Login to your Shopify admin panel.
  2. From the Shopify dashboard, click on "Online Store" in the left-hand menu.
  3. Click on "Navigation" or "Menus" (depending on your theme).
  4. Select the menu where you want to add the custom link. If you have multiple menus, choose the appropriate one.
  5. Inside the selected menu, click on "Add menu item" or "Add link".
  6. In the "Name" field, enter the desired name for your custom link. This is the text that will appear on your website as the link.
  7. In the "Link" field, enter the URL or web address you want the custom link to redirect to.
  8. Customize the link settings, such as whether it should open in a new tab or the same tab, depending on your requirements.
  9. Click on "Add menu item" or "Add link" to save the custom link.
  10. Repeat the process if you want to add more custom links to the same menu or different menus.


Once you have created the custom link, it will be added to your specified menu and will be visible on your website.


What is the easiest way to create a custom link in Shopify?

To create a custom link in Shopify, follow these steps:

  1. Log in to your Shopify admin.
  2. From the Shopify admin dashboard, go to "Online Store" and then click on "Navigation" in the left-hand sidebar.
  3. Under the "Main menu" section, click on "Add menu item."
  4. Enter the desired name for your custom link in the "Name" field.
  5. In the "Link" field, enter the URL you want the custom link to point to. Make sure to include the full URL, including http:// or https://.
  6. Under the "Open link in" section, choose whether you want the link to open in the same window or a new window.
  7. Click on "Add" to add the custom link to your menu.
  8. You can drag and drop the custom link to rearrange its position within the menu, if needed.
  9. Once you are done, click on "Save menu" to save your changes.


By following these steps, you can easily create a custom link in Shopify to add to your navigation menu.

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