How to Track Google Analytics Campaigns Using Vue.js?

14 minutes read

To track Google Analytics campaigns using Vue.js, you can follow these steps:

  1. Set up Google Analytics: First, create a Google Analytics account for your website if you haven't already. Retrieve your tracking ID from the Google Analytics Admin settings.
  2. Install Vue Google Analytics plugin: Use npm or yarn to install the Vue Google Analytics plugin. This plugin integrates Google Analytics into your Vue.js application seamlessly.
  3. Configure the plugin: In your Vue.js application's main file (usually main.js or App.vue), import the Vue Google Analytics plugin and configure it with your tracking ID. This will initialize the Google Analytics tracker.
  4. Track page views: To track page views, you can utilize the ga global function provided by the plugin. Call ga with the appropriate parameters, such as the page title and URL, in the lifecycle hooks like created or mounted to track page views.


For example:

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import Vue from 'vue';
import VueGtag from 'vue-gtag';

Vue.use(VueGtag, {
  config: { id: 'YOUR_TRACKING_ID' },
});

new Vue({
  // ...
  created() {
    // Track page view
    this.$gtag.page({
      page_title: 'My Page',
      page_path: '/my-page',
    });
  },
  // ...
}).$mount('#app');


  1. Track events: To track events, such as button clicks or form submissions, you can use the ga function again. Call ga with the necessary parameters, such as the event category, action, and label, to track events.


For example:

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methods: {
  trackButtonClick() {
    // Track button click event
    this.$gtag.event('button_click', {
      event_category: 'Button',
      event_label: 'Submit',
    });
  },
},


  1. Test and verify: Once you have implemented the tracking, test your Vue.js application to ensure that the events and page views are being tracked correctly. You can use the Real-Time reports in Google Analytics to see live data.


By following these steps, you can effectively track Google Analytics campaigns in your Vue.js application.

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How to create a new Google Analytics account?

To create a new Google Analytics account, follow these steps:

  1. Go to the Google Analytics website (analytics.google.com).
  2. Click on the "Start for free" button.
  3. Sign in to your Google account or create a new one if you don't have one.
  4. Click on "Set up for free" to start the account creation process.
  5. Fill in the required information for your account setup, including the Account Name, Website Name, and Website URL.
  6. Choose the data-sharing settings based on your preferences.
  7. Click on the "Get Tracking ID" button and review and accept the Terms of Service.
  8. You will be shown a tracking code snippet. Copy this code or take note of it as it will need to be added to your website to track visitor data.
  9. Click on the "OK" button to complete the account creation process.


Once your account is created, you can start tracking and analyzing your website's data using Google Analytics. Remember to add the tracking code to every page on your website that you want to track.


What is cross-domain tracking in Google Analytics?

Cross-domain tracking in Google Analytics allows you to track sessions across different domains or subdomains as a single user journey. This means that when a user navigates from one domain to another, the same session and user data is preserved.


Without cross-domain tracking, Google Analytics treats each domain or subdomain as a separate entity, resulting in fragmented data and multiple sessions for a single user. By enabling cross-domain tracking, you can accurately track the complete user journey across multiple domains, gaining insights into how users interact with your website or web properties as a whole.


To implement cross-domain tracking, you need to configure your Google Analytics code and add some additional parameters to the links between domains or subdomains. This ensures that the session and user data is shared and maintained throughout the entire journey, providing a more accurate and holistic view of user behavior across different domains.


How to export campaign data from Google Analytics for further analysis?

To export campaign data from Google Analytics for further analysis, follow these steps:

  1. Log in to your Google Analytics account.
  2. Navigate to the "Acquisition" tab on the left sidebar.
  3. Click on "Campaigns" and select "All campaigns".
  4. Customize the date range for the specific time period you want to analyze.
  5. Click on "Export" above the table that shows campaign data.
  6. Select the desired format for export, such as Excel (XLSX), CSV, or Google Sheets.
  7. Choose the appropriate options, such as including the segment or data range, and click on "Export".
  8. Save the exported file to your computer.


Now you can open the exported file in your preferred analysis tool, such as Microsoft Excel or Google Sheets, and perform further analysis on the campaign data. You can use various statistical and data visualization techniques to gain insights and make informed decisions based on the campaign performance.

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How to set up conversion tracking for Google Analytics campaigns?

To set up conversion tracking for Google Analytics campaigns, you need to follow these steps:

  1. Sign in to your Google Analytics account.
  2. Navigate to the Admin section by clicking on the gear icon at the bottom left of your screen.
  3. In the "View" column, click on "Goals" to access the Goal settings.
  4. Click on "+New Goal" to create a new goal for your conversion tracking.
  5. Choose a goal template based on the type of conversion you want to track (e.g., revenue, acquisition, inquiry, etc.) or select "Custom" to create a personalized goal.
  6. Name your goal and select the appropriate goal type based on your specific conversion action.
  7. Set up the goal details like the goal value, funnel visualization, and destination or event conditions. These details depend on the goal type you have selected.
  8. If you choose to track conversions through a specific destination page, enter the URL of that page. If it's a specific event, set up the event conditions such as category, action, label, and value.
  9. Click on "Save" to save your conversion tracking goal.
  10. Repeat the above steps to set up additional conversion tracking goals if needed.
  11. Once you have set up the goals, you need to link your Google Analytics account with other platforms or advertising platforms where you run your campaigns. This can be done by adding the Google Analytics tracking code to your website or integrating it directly with advertising platforms like Google Ads.
  12. Make sure the conversion tracking is properly implemented by testing the conversion tracking on your website.
  13. Monitor your conversion data within Google Analytics Reporting to analyze the performance of your campaigns and track the progress towards your conversion goals.


What is the default tracking code for Google Analytics?

The default tracking code for Google Analytics is:

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<script async src="https://www.googletagmanager.com/gtag/js?id=UA-XXXXXXXX-X"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
  gtag('config', 'UA-XXXXXXXX-X');
</script>


In this code snippet, UA-XXXXXXXX-X represents the unique tracking ID assigned to your Google Analytics property.


What is the role of UTM parameters in campaign tracking?

UTM (Urchin Tracking Module) parameters play a crucial role in campaign tracking. They are tags that are added to the end of a URL, allowing marketers to track the source, medium, campaign name, and other relevant information of a website visit or conversion. Here are the key roles of UTM parameters in campaign tracking:

  1. Source Attribution: UTM parameters help identify the specific source or traffic referrer that directed users to a website. Sources can include search engines, social media platforms, newsletters, etc. This attribution data allows marketers to determine the effectiveness of different marketing channels and compare their performance.
  2. Medium Attribution: UTM parameters enable the classification of the medium through which the traffic is generated. It helps in differentiating between sources like organic search, paid search, social media, email, etc. Understanding the medium attribution helps in analyzing the impact of different marketing activities and allocating resources accordingly.
  3. Campaign Tracking: UTM parameters allow for the tracking of specific marketing campaigns. Marketers can create unique UTM parameters for each campaign, making it easier to monitor and measure their performance individually. By analyzing the data collected from these parameters, they can make informed decisions about future campaigns and optimize their marketing efforts.
  4. Audience Segmentation: UTM parameters make it possible to segment visitors based on their sources, mediums, and campaigns. This segmentation provides insights into the behavior and preferences of different audience segments. Marketers can then use this information to tailor their marketing strategies, messages, and offers to specific segments for more personalized and effective campaigns.
  5. Performance Measurement: UTM parameters facilitate the measurement of key performance metrics, such as click-through rates, conversion rates, cost per acquisition, etc. Armed with this data, marketers can evaluate the success of their campaigns, assess the return on investment (ROI), and identify areas for improvement.


In essence, UTM parameters are essential tools for campaign tracking, enabling marketers to gain valuable insights, measure the impact of their marketing efforts, and optimize their campaigns for better results.


How to install Vue.js on a website?

To install Vue.js on a website, you can follow the steps below:

  1. Open your HTML file and include the Vue.js library by adding the following script tag before the closing body tag ():
  2. Create a new JavaScript file, for example, main.js, and link it to your HTML file by adding the following script tag after the Vue.js script inclusion:
  3. In the main.js file, initialize Vue.js, create a new Vue instance, and specify the element to mount the Vue application: const app = new Vue({ el: '#app', // Vue.js options and components can be added here });
  4. In the HTML file, add an element with the corresponding id (#app in this case) where Vue.js will be mounted:
  5. Start building your Vue.js application by adding components, Vue directives, data properties, and methods to the Vue instance within the main.js file.


That's it! Vue.js is now installed and ready to use on your website.

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